Essentially, this calls for professional copywriting and editing. If writing has never been your thing, the good news is that professional copywriting and editing services are not expensive if you contract a freelancer from the web. Websites such as Upwork.com are a great place to go to find professional service providers at a reasonable or low cost.
So, if writing and editing is not considered one of your strengths in life, then seriously take the time to get professional copywriting and editing for your site. It will look and read professional, and that in itself helps boost readers trust factor.
In the recommended service providers area of MyGoogleSecrets.com, I list a handful of professional writers I have contracted over the years. These are service providers whom I found to be well-researched, great writers, with a good idea of how to write for the web. Though I have written tons of content for myself and other companies over the years, sometimes I had too many projects going at once and would reach out to other writers for assistance getting the content I needed.
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